The Salvation Army’s Red Kettle Campaign is falling short of its Triad goal of $900,000, officials said last week.
Traditionally, about 40 percent of all donations received through the drive are collected the week and a half before Christmas, but donations are down more than $37,000 across the Triad.
“In my 35 years of serving as a Salvation Army officer, I’ve never seen a more giving community than the Triad,” said Major James Allison, Area Commander for The Salvation Army of Winston-Salem. “We have faith that the community will rally over the next week and a half and helps us be able to provide for our neighbors in need.”
Money raised during the Red Kettle campaign helps The Salvation Army help tens of thousands of individuals with rent and utility assistance, food and shelter at Christmas and throughout the year. The red kettles will be out at local retailers through Christmas Eve.
“Every penny and every dollar will help make a difference for someone in need,” said Major Don Vick, Corps Officer for The Salvation Army of Greensboro. “We rely on our red kettles very heavily to support the many programs we provide for the community all year long.”