WSSU Giving Tuesday campaign raises $48,000
SPECIAL TO THE CHRONICLE
For the second consecutive year, Winston-Salem State University (WSSU) has set a record for Giving Tuesday, raising more than $48,000 in 24 hours.
This year’s campaign surpassed last year’s amount of $35,100 by 38.7 percent. The largest contributing group this year, by a wide margin, was Kappa Alpha Psi Fraternity, turning in $13,385.
“Just as our theme said, contributions were ‘more than a gift,’” said Regina Craven, WSSU’s Annual Fund interim director and Giving Tuesday coordinator. “We really wanted this to resonate with our donors, and we sincerely thank everyone involved in making Giving Tuesday tremendous this year!”
Giving Tuesday, the daylong giving campaign on Nov. 29 this year, is designed to harness the collective power of individuals, communities and organizations to encourage philanthropy.
Michelle Cook, WSSU vice chancellor for University Advancement, said all the money raised during Giving Tuesday will go directly toward the university’s General Scholarship Fund.
More than 80 percent of students at WSSU are on some form of financial aid.
To contribute to the WSSU General Scholarship Fund, go to http://www.wssu.edu/administration/university-advancement/donate-now.aspx.
