WS Chronicle

Novant Health has unveiled a strategic plan to unify all of its facilities under the umbrella name, Novant Health.

Formed in 1997, Novant Health has grown from four to 13 acute care facilities, more than 100 outpatient facilities and over 350 physician practice facilities in four states.

All 13 of its hospital facilities will adopt the driving brand name, Novant Health, along with a facility locator. Novant Health’s facilities in the Triad will become: Novant Health Forsyth Medical Center, Novant Health Kernersville Medical Center, and Novant Health Clemmons Medical Center, which will open in April. Along with the brand launch, the system will adopt a new logo. The brand changes roll-out beginning April 17.

“Over the past 15 years, Novant Health has grown into a sizeable regional health system,” said Carl Armato, president and CEO of Novant Health. “In 2013, we will formally join our system under one brand to better serve our communities and bring efficiencies to our operations. Together, our employees and physician partners will unify to create an unmatched healthcare experience for our patients.”

Officials say the strategic branding plan ties to Novant Health’s commitment to reinvent the healthcare experience by making it more convenient, easier to access, and more affordable so patients can focus on getting better and staying healthy.

“We want the people across our communities to know that when they see this brand, they can expect to receive something unique – the highest quality of care coupled with an experience that meets their needs on their terms – when, where and how they want to receive that care,” said Jeff Lindsay, president of Forsyth Medical Center and CEO of the greater Winston-Salem and eastern markets for Novant Health. “We’re building a healthcare experience that’s simpler, more convenient and more affordable, and that’s what we mean when we promise to provide a remarkable patient experience.”