WS Chronicle

The Winston-Salem Street School is pleased to announce several major plans for the upcoming year. Through a grant received from The Winston-Salem Foundation, the Street School has been working with Airtype (www.airtype.com) to develop a new website, logo, and branding campaign. The school unveiled the new site, marketing materials, and social media updates on Aug. 3. The Street School also recently received a grant from Kate B. Reynolds Charitable Trust to help improve the lives of local high school students and young adults by providing expanded opportunities to earn their diplomas and gain the necessary tools for future success. The two-year grant will allow the Street School to expand service capacity in both their high school and adult online programs by 30%. That growth will start this year, with the first day of school being Aug. 16. While adhering to CDC recommendations and Governor Cooper’s guidelines, the school plans on operating at full capacity.

For the Street School, the timing was right to take on both the branding and expansion projects at the same time. Transitioning to green as the school’s primary color represents a new approach for the program. 

“Green means growth, momentum, positivity, and renewal, all aspects of life that have been missing for many of our students,” said Winston-Salem Street School Executive Director Mike Foster. Foster added, “Airtype really guided us on developing a new, fresh look that we feel will resonate with our students.” 

The Winston-Salem Street School is a private, nonprofit school that serves high school students in Forsyth County who have not found success in the public school environment. The reasons are many: behavioral, mental health and anxiety, bullying, becoming teen parents, poverty, broken homes and families, among others. This population of students are welcomed at the Street School and given a second chance at earning their high school diploma and a “road to hope” for a brighter future. Since 2004, over 250 students have not only graduated from the Street School, but have received support with food and necessities, counseling, legal support, and help with preparation for life after high school, such as furthering their education and career readiness skills. 

For more information on this project, to learn more about the Street School, or to see how you can become involved, call 336-721-1110 or visit www.wsstreetschool.org.