Police Department recruits during ACC Tournament
SPECIAL TO THE CHRONICLE
The Winston-Salem Police Department is launching its spring recruiting campaign with a series of television ads that will air on WFMY during the ACC Tournament, which ends on Saturday, March 11, with the championship game.
The ads are the high-profile part of a campaign that will also include targeted Internet advertising through Facebook and Google.
The department has booked 14 30-second ads spread to run the first three days of the tournament, said Ed McNeal, the city’s director of Marketing and Communications, who helped put the campaign together.
Four different spots will be aired: Three to recruit police officers and one to recruit 911 operators.
“These spots have the potential to be seen by 1.6 million people,” McNeal said. “With that sort of exposure, we expect these ads will be seen by a lot of prospective recruits, and by a lot of people who may know someone interested in a career in law enforcement.”
Complementing the broad reach of the television ads will be sponsored Facebook posts that will be sent to the Facebook feeds of people who have indicated an interest in being a police officer, as well as digital ads that will show up in their browsers when they are online.
The Police Department is spending just over $10,000 for the campaign.
The TV spots are posted at these links:
WSPD Rescue:
https://www.youtube.com/watch?v=SYzaaKBkHTM
WSPD Montgomery Profile:
WSPD Dorn Profile:
911 Operator:
