City hopes to reap benefits of magazine spread

City hopes to reap benefits of magazine spread
October 11
00:00 2012

Local tourism officials are hoping that Winston-Salem’s bottom-line benefits from a feature spread in US Airways Magazine.

Winston-Salem is the featured destination in the airline’s in-flight magazine for the month of October. The unprecedented 98-page editorial spread showcases the city and more than two dozen attractions, cultural arts and theater organizations and educational institutions. The magazine is expected to be read by millions since it will also be featured at  HYPERLINK “” for a year.

“This, by far, the largest destination feature we ever published in the magazine and double the size we anticipated, said Stephen Mitchem, vice president/publisher of Pace Communications, Inc. “We’d originally targeted this feature to run in the August issue, but as the page count increased, so did the demand on our editorial and design team to write and layout this mammoth of a feature.”

This the second time in less than three years that Winston-Salem has been the magazine’s featured destination.

“The positive feedback we received from the first feature certainly fueled us,” said Richard Geiger, president of Visit Winston-Salem. “These features are powerful and intriguing vehicles that tell millions of travelers why they too should experience Winston-Salem. Each page tells the reader so many of the compelling reasons to visit, work, play and stay in Winston-Salem.”

In addition to the in-flight magazine and the online presence, Visit Winston-Salem will include reprints for sales presentations to attract meetings and conventions and in media kits for press inquiries.

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