New logo design for Carolina Classic Fair unveiled
The Winston-Salem Fairgrounds has unveiled the new logo for the Carolina Classic Fair, to be held Oct. 2-11, 2020.
The logo uses a starburst pattern of light bars arrayed around an outline of North Carolina and the words Carolina Classic Fair, in shades of white, blue, red and yellow that is evocative of the logo for the Dixie Classic Fair. Some iterations encircle the logo and others place the name of the fair under or beside the graphic elements.
The logo was designed by Elephant in the Room, a design and brand strategy firm in Winston –Salem. Cheryle Hartley, the fair director, said that the logo offers “a classic, yet modern twist for the new Carolina Classic Fair name. This logo and other variations will give us the creative ability to enhance our current website, advertising, signs, uniforms, letterhead and souvenirs.”
Robert Mulhearn, the city’s public assembly facilities manager, said that the process for selecting a new logo included feedback and critiques from the Fair Planning Committee, the Public Assembly Facilities Commission, city management, and the city council.
“We are excited about the Carolina Classic Fair logo, specifically its colors and flexibility,” Mulhearn said. “The final product is one we will be proud to display on the Winston-Salem Fairgrounds for years to come.”
Chad Cheek, the president of Elephant in the Room, said that his firm’s goal was to create something “somewhat nostalgic but also modern and timeless.”
“Even though the fair is located in Winston-Salem, we felt that it would be interesting to include a reference to the state of North Carolina due to the fair’s regional reach. Graphically, we were influenced by the lights of a Ferris wheel and the color bursts of fireworks and wanted to create something that invoked a sense of fun and warmth and that is ultimately welcoming.”
The public will see the logo when the new website for the fair, CarolinaClassicFair.com, goes live later this year. It will also be used in advertisements, billboards and posters for the fair.
