Senior Services, Inc. announces Intergenerational Center for Arts and Wellness campaign

Senior Services, Inc. announces Intergenerational Center for Arts and Wellness campaign
December 02
10:02 2022

By Joel McIver

Senior Services, Inc. is excited to announce the Creative Connections Campaign and is asking the community to join the effort to bring a national model of serving seniors to Winston-Salem. The campaign will address these priorities:

*Build the first-of-its-kind Intergenerational Center for Arts and Wellness to provide more space and additional programming to best serve older residents of Forsyth County. This new 62,500 sq. foot facility is being constructed on the 10-acre campus already owned by Senior Services, Inc., and adjacent to the headquarters building on Shorefair Drive. The new building will include a larger home for Senior Services’ award-winning Williams Adult Day Center and space for programmatic partners to provide healthcare, intentional intergenerational interaction, and arts-based activities all under one roof. The new center will establish a national model for the delivery of services to seniors through collaboration.

*Sustain and expand Senior Services’ Meals-on-Wheels and Home Care programs, supporting the agency’s efforts to meet the needs of a growing senior population.

One of the most innovative elements of this project is bringing collaborative partners, sharing a common vision, under one roof, to better serve the needs of older residents and people living in surrounding neighborhoods. Organizations that will have dedicated space in the Intergenerational Center for Arts and Wellness include:

*Atrium Health Wake Forest Baptist Sticht Center for Healthy Aging and Alzheimer’s Prevention 

*Family Services 

*Hands On Northwest NC 

*Hispanic League 

*Novant Health 

*Sawtooth School for Visual Arts 

*Second Harvest/Providence Kitchen

*Winston Salem State University Health Sciences

Organizations providing programming in shared spaces throughout the building will include:

*Arts Council of Winston-Salem 

*Cancer Services 

*40+Stage Company 

*Maya Angelou Center for Health Equity 

*Shepherd’s Center of Greater Winston-Salem 

*Trellis Supportive Care 

*WFU Dance/IMPROVment 

*Winston-Salem Symphony 

The ceremonial groundbreaking for the Intergenerational Center for Arts and Wellness took place on April 27. Site work has begun and construction is underway. $25,097,157 of the $27,500,000 campaign goal has been raised ($13,700,000 from the public sector and $11,397,157 from the private sector). 

While the project has received generous support from local, state, and national sources, Senior Services needs broad-based support from the entire community to raise the remaining $2,400,000 needed to reach the fundraising goal. To learn more and to follow our progress, please visit 

To see an artist’s rendering of the center, visit To view a video tour of the center, go to

The website also provides a link to make a donation or multi-year pledge. All support is needed and very much appreciated! For more information, contact Joel McIver, at 336-721-6960 or

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